Healthcare Communications Forum 2005
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Cutting through Complexity:
Meeting the New Challenges in Healthcare Communications

September 20-21, 2005
The Harvard Club
374 Commonwealth Avenue, Boston, MA

Providing healthcare consumers with clear, informative communications has never been easy. And it’s getting harder, and more expensive, all the time. Healthcare providers are spending fortunes producing bills and statements that baffle and frustrate most consumers. And that was before the advent of Healthcare Savings Accounts. Like it or not, we’re entering a new era in which more and more Americans will start to self-direct their medical spending much like we self-manage our retirement assets. Never before have the customer communications been so complex. And never before have budgets been so tight. The challenge today is to cut through the complexity and connect with consumers, while reducing costs as much as possible.

Insight Forums is pleased to announce The Healthcare Communications Forum on September 20-21, 2005 in Boston. If you are involved in any aspect of healthcare communications – from Human Resources and Marketing to Operations and IT – this is an event made for you. The conference will bring together representatives from employers, healthcare service providers and payor organizations to discuss a broad range of topics, such as:
· How can we better educate healthcare consumers when the industry keeps changing so fast?
· How can we simplify the bills and statements when the content keeps getting more complex?
· How can we personalize the communications when privacy rules are narrowing our options?
· How can we reduce costs when the volume of communications continues to grow?


The Healthcare Communications Forum is produced by Insight Forums, a joint venture formed by Art Plus Technology and Exgenex, an event-management and marketing firm. Insight Forums also stages a sister event, the Financial Communications Forum, which is now in its eight year.

The Healthcare Communication forum will be held in the Harvard Club, located in the heart of Boston, close to public transportation, restaurants, hotels, and several educational institutions.

 
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