Conference Program at a Glance

DAY ONE – SEPTEMBER 20

07:30–08:45      On-site registration and Continental breakfast at The Harvard Club

08:45–09:00      Welcome
Wes Ervin (Chairman, Advisory Council, The Healthcare Communications Forum)

09:00–09:45      Keynote

                        Dan Perrin (Executive Director, The HSA Coalition), “The Foot Race to Save the US Healthcare System”

09:45–10:00      Refreshment break

10:00–11:00      Session 1: Trends and Best Practices in Healthcare Communications

 

Moderator:

Elizabeth Gooding (Art Plus Technology)

 

Panelists:

Garet Hil (Rapid Solutions Group)

David Sless (Communication Research Institute)

Jim Lewis (Relationship Marketing)

Louise Lavere (HealthNow NY)

Stan Nowak (Silverlink Communications)

11:00–11:15      Refreshment break

11:15–12:30      Session 2: Personalization in the Era of Privacy

Jim Lewis (Relationship Marketing), “Turning Cats into Dogs: Building Loyal Relationships Through Relevant Communications”

John Jones (Xerox), “Customization & Personalization in Healthcare Marketing”

Phil Micali (bWell International), “How branding and technology can help personalize education efforts”

12:30–02:00      Lunch & Networking – Exhibits Open

02:00–03:00      Concurrent Sessions:

 

Session 3A:
Case Study - HealthNow NY

Louise Lavere (HealthNow NY), “Re-engineering Health Documents for Greater Impact”

Session 3B: Testing Communication Effectiveness (ID Track)

David Sless (Communications Research Institute), “Making a Measurable Difference”

03:00–03:15      Refreshment break

03:15–04:30      Concurrent Sessions:

 

Session 4A:
Case Study - AmeriHealth

Leo Watt (AmeriHealth) and Mark Patton (Healthx), “Fifth Generation CRM: Ensuring Maximum ROI”

Session 4B: Designing for Digital Delivery and Display (ID Track)

Zoe Strickler (University of Connecticut), “Interactive Communication for Health Behavior Change”

 

Aaron Marcus (Aaron Marcus and Associates), “The Challenge of Designing for Digital Delivery”

 

04:30–06:00      Cocktails and Networking – Exhibits Open

DAY 2 – SEPTEMBER 21

08:00–09:00      Registration, Continental Breakfast, and Networking

09:00–09:30      Keynote

                        Judy Norsigian (Co-Founder, Boston Women’s Health Book Collective
and Co-Author, Our Bodies, Ourselves), “Drug Advertising: Getting Past the Hype”

09:30–11:00      Session 5: The Convergence of Finance and Healthcare

 

Moderator:

John Young (Great-West Life)

 

Panelists:

Lynette De Witt (Financial Research Corporation)

Deborah Stewart (Finity Communications)

Brad Arends (Alliance Benefit Group)

11:00–11:30      Refreshment break

11:30–12:30      Session 6: Tools and Technologies for Effective Communication and Decision Support

Mark Mitchell (Personix), “Print, Plastic, and Pixels”

Dr. Amit Gupta (CareGain Inc.), “Decision-Support for Healthcare Asset Management”

Stan Nowak (Silverlink), “Let your Fingers Do the Talking: Automated Interactive Voice Systems in Healthcare”

12:30–2:00        Lunch & Networking – Exhibits Open

2:00–3:00          Concurrent Sessions:

 

Session 7A: New Frontiers in Communications Research

Dr. Deborah Bosley (UNC Charlotte), "Using Research Results to Guide Health Communication Products"

 

Session 7B: Patient Information
(ID Track)

Judith Moldenhauer (Wayne State University), “Now What? The Search for Information After a Cancer Diagnosis?”

 

Jane Teather (JET Documentation Services), “Recruitment for Clinical Trials: Ensuring that Patients’ Consent is Truly Informed”

3:00–3:30          Session 8: What have we learned? Where do we go from here?
                        Wes Ervin (Art Plus Technology)