Tuesday, September 20

9:00 am – 9:45 am
Keynote: Meeting the New Challenges in Healthcare Communications

Speaker:
Dan Perrin, Executive Director, The HSA Coalition

10:00 am - 11:00 am
Panel: Trends and Best Practices in Healthcare Communications

Moderator: 
Elizabeth Gooding, Founder and CEO, Art Plus Technology

Speakers:
Garet Hil, Rapid Solutions Group
David Sless,  Director, Communication Research Institute of Australia and Vice President, International Institute for Information
Jim Lewis, Founder, Relationship Marketing
Louise Lavere, HealthNow NY


11:15 am - 12:30 pm
Personalization in the Era of Privacy

Turning Cats Into Dogs: Building Loyal Relationships Through Relevant Communications

Speaker:
Jim Lewis, Founder, Relationship Marketing

Customization & Personalization in Healthcare Marketing

More and more healthcare providers and health insurance providers are taking advantage of one-to-one communications. Instead of generic preprinted documents, customers receive up-to-date materials, such as enrollment kits that are customized to reflect their specific coverage choices and consolidate multiple documents and information from multiple sources. The speaker will show how companies such as Wellmark Blue Cross and Blue Shield and Health Insurance Plan Administrators, Inc. are leveraging customization and personalization to increase customer satisfaction and positively impact their business.

Speaker:
John Jones, Xerox

How branding and technology can help personalize education efforts

Multi-media and multi-channel methods for communicating and educating are necessary for employers and health plans to increase consumer comprehension how HSAs work. Relying only on print materials or only on web tools is not enough. This presentation will survey the latest advances in technology that enable companies to maximize their reach. The speaker will show how tailoring particular tools can be more effective for distinct employee groups.

Speaker:
Phil Micali, CEO, bWell International 


2:00 pm - 3:00 pm
Case Study: HealthNow NY - Re-engineering Health Documents for Greater Impact

Speaker:
Louise Lavere, HealthNow NY

Testing the Effectiveness of Healthcare Communications - Making a Measurable Difference

Clear and easily usable health information is important to the health industry and the public. It has a role to play in efficient delivery of services, safety and customer care. Sadly much health information is poorly designed. But this need not be so. In this presentation the speaker will show how proper research, testing, and design techniques can result in measurable improvements in health outcomes and improved use of health services.

Speaker:
David Sless, Director, Communication Research Institute of Australia and Vice President, International Institute for Information


3:15 pm - 4:30 pm
Case Study: AmeriHealth

Speakers:
Leo Watt, AmeriHealth
Mark Patton, Healthx

Interactive Communications - Interactive Communication for Health Behavior Change

Speaker:
Zoe Strickler, Visual Communication Designer,  University of Connecticut

The Challenge of Designing for Digital Delivery

Speaker:
Aaron Marcus, Founder, Aaron Marcus and Associates 

Wednesday, September 21

9:00 am – 9:30 am
Keynote

Speaker:
Judy Norsigian, Co-Founder, Boston Women's Health Book Collective and Co-Author, Our Bodies Ourselves

9:30 am – 11:00 am
The Convergence of Finance and Healthcare

Moderator: 
John Young, Great-West Life

Health Savings Accounts: What the Research Shows

Speaker:
Lynette De Witt, Senior Research Analyst, Financial Research Corporation

Lessons Learned: What 401(k) Communications Can Teach Us About HSA Communications

This presentation will discuss important lessons from the 401(k) communications field—lessons that can be applied to the effective communication of HSA plans. The speaker will explain the keys to crafting effective education around HSA plans, and how to avoid common pitfalls.

Speaker: 
Deborah Stewart, President and CEO, Finity Communications


11:30 am – 12:30 pm
The Convergence of Printed and Digital Communications - Print, Plastic, and Pixels

Speaker:
Mark Mitchell, Vice President of Business Development, Personix

2:00 pm – 3:00 pm
Medical Information

Now What? The Search for Information After a Cancer Diagnosis

This presentation ventures into a very personal area: how medical information is presented after a patient is diagnosed with a serious illness. The presentation will consider how information design can help a patient decide upon the best treatment plan. The speaker will suggest how this challenge differs from communications that convey information about disease prevention.

Speaker:
Judith Moldenhauer, Wayne State University and Co-chair of Information Design Education, International Institute for Information Design

Recruitment for Clinical Trials: Ensuring That Patients' Consent is Truly Informed

Speaker:
Jane Teather, Founder, JET Documentation Services

3:00 pm – 3:30 pm
Conference Wrap-up

This presentation will summarize all the themes presented in the conference sessions, identify critical trends and areas of opportunity, and discuss what we need to do as healthcare communicators to impact out industry. The speaker will moderate an open-mike floor discussion.

Speaker:
Wes Ervin, Director, Healthcare Communications Strategy, Art Plus Technology

 

*subject to change