Lynette DeWitt

Lynette DeWitt is a Senior Research Analyst at Financial Research Corporation, where she focuses on analysis of mutual fund industry trends. Lynette has proven expertise in emerging market trends, and has developed an in-depth knowledge of the new health savings account (HSA) product arena. Her research encompasses both the high-deductible health plan and HSA markets, with an emphasis on mutual fund sales trends in health savings accounts. She was the author of FRC's white paper, The Outlook for Health Savings Accounts. Prior to joining FRC, Lynette worked at Fidelity Investments as a competitive market analyst, researching mutual fund, discount and online brokerage industry trends.  During the emergence of the online financial services marketplace, Lynette built and managed the financial services website for edu.com, and functioned as relationship manager for Fortune 500 firms offering mutual fund, banking, and loan services. Lynette holds a Bachelors of Science degree in Business Administration from Atlantic Union College, as well as an MBA in Marketing from California State University.

Wes Ervin

Wes Ervin is Director of Healthcare Communications Strategy at Art Plus Technology, a firm specializing in designing and developing customer communications solutions. A practicing information designer for more than 25 years, Wes has developed award-winning solutions for industry leaders in financial services, telecommunications, and healthcare, in the US, UK, and Europe. Prior to joining Art Plus Technology in 2004, Wes was Chief Information Architect for DST Output, the country’s largest producer of printed and on-line customer communications. Before that he founded and for ten years ran Information Design Associates (IDeA) in New York City. Wes started his career working as a client-communications specialist for several Wall Street investment banks, including Goldman Sachs and CS First Boston. Wes has a BA, MA, and PhD from the University of Chicago and was Assistant Professor at New York University’s graduate business school from 1985 to 1990. He is a member of the Board of Directors of the International Institute for Information Design. He also serves on the Board of Governors for the Communications Research Institute. Wes Ervin is Chairman of the Advisory Council of The Healthcare Communications Forum.

Elizabeth Gooding

Elizabeth Gooding is founder and CEO of Art Plus Technology, a recognized leader in designing, developing, and implementing innovative customer communications. Her expertise includes information and process design, technology, and outsourcing evaluations. Elizabeth has helped leaders in Financial Services and Healthcare to streamline their business processes, improve customer retention, and maximize new opportunities through document design, print, and Internet technologies. Elizabeth has led project teams that have produced award-winning customer communications for industry leaders, including T. Rowe Price, CIGNA, and Pershing. She chairs the Financial Communications Forum Advisory Council and was the editor of e.bill magazine until 2002. She writes frequently for industry publications on information design, cross-channel branding, and technology convergence. She was honored in 2002 by OutputLinks as a Woman of Distinction in the Output Management Industry. Elizabeth received her Bachelor of Science Degree in Economics from Northeastern University.

Garet Hil

Garet Hil joined Rapid Solutions Group (formerly DST) in 1990 as general manager to start up the Boston Print/Mail business. In 1993 he led the company’s successful start-up in New York and drove annual revenue from $2 million to more than $70 million by 2004. His involvement in the industry has led to several major technological advancements, including the development of the first Print On Demand fulfillment system in the Financial Services industry, the first commercially viable multi-client distributive print system in the United States, and the first high volume Digital Four Color perfect bound books produced across multiple sites. Hil holds an MBA from The Wharton School, and served in the United States Marine Corps.

John B. Jones

John B. Jones has been with Xerox for 19 years in marketing, sales management, and business process consulting. He has managed several customer relationships for Xerox’s outsourcing business in the US and in Europe. Currently he is responsible for the Xerox Global Services division’s Health Insurance and Healthcare Services clients throughout North America. Jones helps to develop new solution and service strategies. Jones has been featured in several publications, including Managed Healthcare Executive, Modern Healthcare, eGov, and Health Insurance Underwriter. Jones has been invited to present at numerous industry events, including the Health Insurance Association of America’s annual conference and Blue Cross Blue Shield meetings. Xerox has recognized John for leadership in the development and delivery of replicable industry solutions, development of the benchmark Industry Business Plan, and achievement of revenue growth. He has consistently achieved President’s Club for outstanding sales performance.

Louise Lavere

Louise Lavere has been at HealthNow, the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York, for eight years. Louise is responsible for the company’s marketing communications efforts, including branding, advertising, and direct marketing, with a major focus on the use of technology in print and on the Web to support marketing communications efforts. Before joining HealthNow, she worked for Univera, a Buffalo-area managed care plan. Before that, she worked for a venture capital start-up based in Boston. Louise has spoken on the topic of personalized member guides at conferences, including BlueCross BlueShield’s technology summit; was a finalist in 1to1 Magazine’s Impact Awards, which featured a story on the company’s approach to personalized documents; won a national Effy Award and 2004 Best of Show in BCBSA’s Best of the Blues Marketing Communications awards for the company’s humorous “Blue Hand” television commercials. She has a bachelor’s degree in psychology from Canisius College, Buffalo, NY.

Jim Lewis

Jim Lewis founded Relationship Marketing in 1993 as one of the first one-to-one, personalized marketing agencies in the country. With offices in Des Moines and New York City, Relationship Marketing helps its clients develop more meaningful and profitable relationships with the individuals who matter most. Some of the most innovative companies in the world have relied on the agency’s personalization campaigns including Novartis Pharmaceuticals, AOL/Time Warner, Principal Financial Group, SBC and Abbott Laboratories. Jim’s early innovation at integrating information technology with creative marketing communications is the root of the company’s success that includes extraordinary client results and numerous national awards. As CEO, Jim is responsible for the overall direction of Relationship Marketing. He leads the efforts to create an innovative work culture and constantly challenges and encourages the company to find unique and fresh ways to better serve clients’ marketing needs. Jim oversees Relationship Indexing research, advises key clients, helps secure new business relationships and speaks at key industry events. Before starting Relationship Marketing, Jim brought database marketing to new levels for telecommunications industry leaders, IBM, HBO and several major universities. Jim has twice been recognized by Ernst and Young as a regional Entrepreneur of the Year finalist. He also has served as President of the Iowa American Marketing Association. Jim earned his B.B.A. from the University of Iowa.

Aaron Marcus

Aaron Marcus is the first graphic designer in the world to work fulltime with computer graphics in 1967. A graduate of Princeton's physics department and Yale University Art School’s graphic design department, in 1982 he started Aaron Marcus and Associates (AM+A), one of the world's first computer-based independent design firms. His laboratory, pharmaceutical, and healthcare industry clients include American College of Physicians, Beckman Instruments, Boehringer-Mannheim, California Cancer Registry, Eastman Kodak, Healinx, Kaiser Permanente, Sanoffi Diagnostics Pasteur, Stanford University's Medical Informatics Department, Sunquest, and Vital Signs. His firm also helped to design the user-interfaces of what became the first version of AOL, the first version of Travelocity, the first version of Microsoft’s ThreeDegreees.com, Yahoo's music service, and Sabre's redesigned travel reservation system serving one-third of the world’s travel agents.

Philip Micali

Philip Micali is CEO of bWell International, a benefits branding and marketing communications company providing multi-media, multi-channel educational campaigns and tools for employers and the consumers that they serve. In addition his firm provides strategic partnership development for providers. He is a pioneer in introducing consumerism to healthcare and wellness through his managed care, behavioral health/EAP, disease management, and consumer driven health plan development and management experiences. Over the last 20 years Phil has developed and implemented innovative programs for Fortune 500 companies and government agencies, both in the US and Europe, with organizations including Value Health, Merit Behavioral, and Blue Cross and Blue Shield. He is a visiting professor, International Health Management, Economics and Policy, at Bocconi University in Milan, Italy. He is also an advisory board member for the New York Business Group on Health and the Journal of Disease Management and Health Outcomes.

Mark Mitchell

Mark Mitchell is Vice President of Business Development at Personix. Prior to joining Personix in 1992, Mark worked in commercial banking, where his roles included Vice President of Sales and Customer Service for a large Merchant Acquiring department.  Since joining Personix, Mark has served in a variety of capacities, including the management of sales, project implementations, customer service, and his most current assignment, business development. Mark graduated from Abilene Christian University in 1979 with a degree in Banking and Finance.

Judith Moldenhauer

Judith’s involvement in the intersection of healthcare and information design includes her design of educational materials for Healthy Start, a U.S. government program to reduce high infant mortality and her participation in a U.S. Department of Education grant “Seeing the Body Elsewise: Connecting the Pre-Health Sciences and the Humanities.” Her article, “Storytelling and the Personalization of Information: A Way to Teach User-Based Information Design,” was published in Information Design Journal (2004). Judith is currently involved with a US/EU FIPSE grant, “Development of Core Competencies and Student and Faculty Exchange in Information Design” and serves as co-chair of Information Design Education for the International Institute for Information Design (IIID).

Judy Norsigian

Judy Norsigian is Executive Director of Our Bodies Ourselves and co-founder of the Boston Women’s Health Book Collective. Judy speaks and writes frequently on a wide range of health concerns, including health care reform, and has appeared on numerous national television and radio programs, including OPRAH, DONAHUE, the TODAY SHOW, GOOD MORNING AMERICA, and NBC Nightly News with Tom Brokaw. She served on the Board of the National Women's Health Network for 14 years and currently serves as a board member for Public Responsibility in Medicine and Research. She is also a member of the Steering Committee for the Committee on Women, Population, and the Environment. Judy is a founder and longtime board member of Community Works, which raises funds for Boston-area social change organizations through payroll charitable giving deduction programs. Her personal recognitions include the Public Service Award from the Massachusetts Public Health Association (1989); Doctor of Humane Letters, Honoris Causa, from Worcester State College (1994); Radcliffe College Alumnae Association Annual Recognition Award (1995); induction into the Boston YWCA's Academy of Women Achievers (1996); and the 2002 Massachusetts Health Council Award. Judy Norsigian a member of the Advisory Council for the Healthcare Communications Forum.

David Sless

David Sless is Director of the Communication Research Institute of Australia, founded in 1987, and Vice President of the International Institute for Information Design (IIID). His current research is in developing regulations and guidelines for effective communication, particularly in the areas of healthcare and finance. A graduate of Leeds University, he was awarded an MSc by Durham University in 1975 for his research in communication and information design. In 1976 he became the Foundation Chairman of Standards Australia’s Committee on Signs and Symbols. He is Adjunct Professor in Science Communication at the Australian National University, Visiting Professor of Information Design at the Design Institute at Coventry University, Adjunct Professor of Information Design at the University of Technology in Sydney, and Foundation Director of the Advanced Studies Program at the IIID. In 2001 he became Co-Chairman of the Information Design Association in the UK, and in 2002 he was elected Fellow of the Royal Society of Arts. In 2003 he established the international Health Information Design Network and became a member of the international Medicine Labeling Group. David Sless is a member of the Advisory Council for the Healthcare Communications Forum.

Deborah Stewart

Deborah Stewart is President and CEO of Finity Communications, which offers a comprehensive suite of HSA communication and education products. Since the advent of 401(k) plans, Deborah Stewart has been creating effective 401(k) enrollment and education materials. Prior to launching Finity a year ago, she was founder and former president of Communi(k). Stewart has worked with dozens of Fortune 500 financial companies to help them effectively communicate their 401(k) plans. Stewart is the developer of the proprietary 4E™ Education Methodology, a methodology that has consistently raised assets under management. Her work has been acknowledged in industry awards.

Zoe Strickler

Zoe Strickler is a visual communication designer with a research focus on communication design for health behavior change. Since 1991 she has collaborated with social scientists on studies involving development of communication-based interventions to prevent injuries and improve health outcomes. During the 1980s she worked as a graphic designer in Minneapolis where her design work won national awards for excellence. She holds a BFA from the Minneapolis College of Art and Design and the M.Des. from the University of Alberta, Edmonton, Canada.

Jane Teather

Originally a biomedical researcher, Jane has run her own London-based information Design Company, JET Documentation Services, since 1991. She also works with Consumation, a consultancy specializing in healthcare-related information design. Jane was Events Organizer for the Information Design Association in the UK for several years. She also helped to organize the InfoDesign series of conferences. She is a former member of the Council of the Institute of Scientific and Technical Communicators. For ten years she has been a member of the judging panel for the annual PopComm charity and public service publishing awards. Jane attended King’s College, University of Cambridge, where she earned her degree in Natural Sciences, with a specialization in Genetics. She also has a Diploma in Marketing.