About Author: Elizabeth Gooding
Posts by Elizabeth Gooding
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![Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […]](http://www.insightforums.com/wp-content/uploads/2015/02/Measure-twice-200x110.png "Measure Twice to Market Once")
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Measure Twice to Market Once
Posted January 10, 2018Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […] -
![Interesting post on “Creativity in a Constrained World” from Ben Malbon following the Firestarters NYC event where he spoke to to Adam Morgan and Mark Barden, authors of A Beautiful Constraint. A […]](http://www.insightforums.com/wp-content/uploads/2017/04/Screen-Shot-2017-04-13-at-11.14.56-AM-200x110.png "Embracing Design Constraints")
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Embracing Design Constraints
Posted September 4, 2017Interesting post on “Creativity in a Constrained World” from Ben Malbon following the Firestarters NYC event where he spoke to to Adam Morgan and Mark Barden, authors of A Beautiful Constraint. A […] -
![I have been somewhat skeptical about the broad applicability of the Agile development methodology due to observation of a range of design and development projects within large financial services corporations […]](http://www.insightforums.com/wp-content/uploads/2018/02/Agile-word-cloud-200x110.png "Calling it Agile Doesn’t Make it Agile")
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Calling it Agile Doesn’t Make it Agile
Posted August 18, 2017I have been somewhat skeptical about the broad applicability of the Agile development methodology due to observation of a range of design and development projects within large financial services corporations […] -
![Earlier this week, Amazon Web Services had some internal issues that rippled across the Internet. I’m not talking about your Amazon shopping cart; I’m talking about Amazon’s hosting/cloud platform used […]](http://www.insightforums.com/wp-content/uploads/2017/04/Screen-Shot-2017-04-13-at-10.19.47-AM-200x110.png "What Can Printers Learn from Amazon Oops?")
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What Can Printers Learn from Amazon Oops?
Posted March 3, 2017Earlier this week, Amazon Web Services had some internal issues that rippled across the Internet. I’m not talking about your Amazon shopping cart; I’m talking about Amazon’s hosting/cloud platform used […] -
![With the race to the bottom on price in its third consecutive year, insurance providers must reconsider their options for attracting and retaining their small business customers. With price off the […]](http://www.insightforums.com/wp-content/uploads/2016/08/open-sign-200x110.png "Insurers Give Small Businesses Some Love")
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Insurers Give Small Businesses Some Love
Posted January 11, 2017With the race to the bottom on price in its third consecutive year, insurance providers must reconsider their options for attracting and retaining their small business customers. With price off the […] -
![Advisors should know that affluent investors prefer face-to-face contact and phone calls to digital channels. According to research by John Hancock, three in ten (31 percent) of surveyed investors say […]](http://www.insightforums.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-18-at-1.02.29-PM-200x110.png "Affluent Investors Go Old School")
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Affluent Investors Go Old School
Posted July 19, 2016Advisors should know that affluent investors prefer face-to-face contact and phone calls to digital channels. According to research by John Hancock, three in ten (31 percent) of surveyed investors say […] -
![New research from The Customer Experience Exchange for Financial Services US details the balancing act many Financial Services Customer Experience executives are facing between “keeping it personal”with their customers and driving efficiencies for the organization through […]](http://www.insightforums.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-18-at-11.37.22-AM-200x110.png "Personalization versus Automation – FREE Research")
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Personalization versus Automation – FREE Research
Posted July 18, 2016New research from The Customer Experience Exchange for Financial Services US details the balancing act many Financial Services Customer Experience executives are facing between “keeping it personal”with their customers and driving efficiencies for the organization through […] -
![Yes, indeed it is. This is an unexpected analogy from an unexpected source – but quite apt in my opinion. Last week, Federal Communications Commission (FCC) Commissioner Jessica Rosenworcel compared […]](http://www.insightforums.com/wp-content/uploads/2017/04/Internet-Printing-Press-200x110.png "FCC: “Internet Economy is Our Printing Press”")
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FCC: “Internet Economy is Our Printing Press”
Posted March 4, 2016Yes, indeed it is. This is an unexpected analogy from an unexpected source – but quite apt in my opinion. Last week, Federal Communications Commission (FCC) Commissioner Jessica Rosenworcel compared […] -
![Broadridge to Acquire Fiduciary Services and Competitive Intelligence Business from Thomson Reuters Broadridge Financial Solutions, Inc. (NYSE: BR) has signed an agreement with Thomson Reuters (NYSE: TRI) to acquire the […]](http://www.insightforums.com/wp-content/uploads/2015/05/Broadridge-LOGO-200x80.jpg "Broadridge Expands Market Intelligence offer through Acquisition")
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Broadridge Expands Market Intelligence offer through Acquisition
Posted May 22, 2015Broadridge to Acquire Fiduciary Services and Competitive Intelligence Business from Thomson Reuters Broadridge Financial Solutions, Inc. (NYSE: BR) has signed an agreement with Thomson Reuters (NYSE: TRI) to acquire the […]