Posts by Elizabeth Gooding
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Free Marketing eBook from DataMentors
Posted May 22, 2015DataMentors, LLC, a data quality, data management and business intelligence provider, has published a free eBook – “The Ultimate Data-Driven Marketer’s Guide to Success” – that shows marketers how to […] -
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The Evolution of Marketing (and What It Means for You)
Posted January 21, 2015The rise of the Internet, the introduction of social media, and continuing changes in search engines, have combined to make the face of marketing nearly unrecognizable after decades of relative […] -
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Auto Insurance Satisfaction Reaches All-Time High
Posted June 20, 2014J.D. Power Reports: Auto Insurance Satisfaction Reaches All-Time High, Fewer and Smaller Premium Increases Cited Despite steady increases in premium prices during the past five years, auto owners’ satisfaction with […] -
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It’s Springtime for Marketing and Annuities
Posted March 4, 2014[Note: I’m humming the theme to “The Producers” as I write this blog.] After a long hiatus brought on by the financial melt-down and several years of artificially suppressed interest […] -
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Comcast and TimeWarner Customers in for a Bumpy Ride
Posted February 13, 2014Bloomberg news reported this week that Comcast Corp. has agreed to acquire Time Warner Cable Inc. for $45.2 billion, combining the two largest U.S. cable companies in an all-stock transaction. While […] -
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What Drives Customer Satisfaction? New Research from the Wireless Industry
Posted February 11, 2014J.D. Powers recently released their 2014 U.S. Wireless Customer Care Full-Service Performance Study. Not surprisingly, one of the key findings is that customers don’t like have to call more than […]