Posts by Elizabeth Gooding
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J.D. Power Releases Wireless Customer Care Performance Study
Posted February 7, 2014The latest wireless research from J.D. Powers was conducted from July 2013 to December 2013. The study is in two parts: 2014 U.S. Wireless Customer Care Full-Service Performance Study—Volume 1 is […] -
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Free Research Download: Marketing To Millennials
Posted February 6, 2014comScore, Inc. has made its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know available for download (free.) The paper provides important context for understanding the media consumption habits […] -
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Boston, MLK Day and the end of the American Revolution
Posted January 20, 2014There is a nifty new feature from the census bureau that offers factoids for a particular day in history. Today as we celebrate Martin Luther King Day here in the […] -
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Rethinking Retirement Communications
Posted January 6, 2014New research from the Defined Contribution Institutional Investment Association (DCIIA) presents new insights on the importance of investor communications and education in the defined contribution marketplace. Starting with rethinking basic […] -
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Centralized Communication Authority: Getting Your Team On Board
Posted October 30, 2013Yesterday, I discussed the need for having a governance policy in place for your company’s business communications. This policy plays a vital role in your organization, ensuring that all departments […] -
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Retirement Income Communication Award… Winner?
Posted October 25, 2013Wealth2k’s Social Security Wise™ Wins 2013 Retirement Income Communications Award – and leaves us wondering … According to a recent press release, InvestmentNews chose Social Security Wise™ from Wealth2k as […] -
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Buying Business Communications Services
Posted October 23, 2013In my last post, I talked about designing a communication strategy to improve the efficiency of your organization’s document management. Now that you’ve come up with a strategy, you may […] -
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Communications Strategy – Visualizing Campaigns
Posted September 25, 2013Yesterday we reviewed a series of questions that help move a communications strategy from Ready, Fire, Aim to Ready, Aim, Fire. Once you’re ready to start planning campaigns using various […]