About Author: Elizabeth Gooding
Posts by Elizabeth Gooding
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![Once upon a time it was a big deal if a printer could say that they provided online services. Typically that meant a direct mailer who could also do email […]](http://www.insightforums.com/wp-content/uploads/2013/09/dreamstimemedium_15847743-200x110.jpg "“We Provide Online Services” is Not Enough")
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“We Provide Online Services” is Not Enough
Posted September 3, 2013Once upon a time it was a big deal if a printer could say that they provided online services. Typically that meant a direct mailer who could also do email […] -
![The social web is all the rage these days, and many marketers are jumping onboard. According to an infographic by MDG Advertising, 76% of businesses are using social networking, and […]](http://www.insightforums.com/wp-content/uploads/2013/08/Social-Media-Ruler-200x110.png "Social Media ROI: Untangling Intangibles")
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Social Media ROI: Untangling Intangibles
Posted August 22, 2013The social web is all the rage these days, and many marketers are jumping onboard. According to an infographic by MDG Advertising, 76% of businesses are using social networking, and […] -
![Social media has become a major force in communications, with many consumers getting news, product reviews, and other information from these sites instead of, or at ahead of, traditional channels. […]](http://www.insightforums.com/wp-content/uploads/2013/08/social-like-200x110.jpg "Investing in Social Media: is Social Media for Investor Relations Risky?")
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Investing in Social Media: is Social Media for Investor Relations Risky?
Posted August 15, 2013Social media has become a major force in communications, with many consumers getting news, product reviews, and other information from these sites instead of, or at ahead of, traditional channels. […] -
![Often printers look at new channels of digital information as “the competition,” but augmented reality presents an opportunity for service providers to enhance print in a way that improves upon […]](http://www.insightforums.com/wp-content/uploads/2013/07/Heinz-AR-ad1-200x110.png "Augmented Reality Can Really Augment Your Business")
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Augmented Reality Can Really Augment Your Business
Posted July 24, 2013Often printers look at new channels of digital information as “the competition,” but augmented reality presents an opportunity for service providers to enhance print in a way that improves upon […] -
![Last week I looked into the ways that the Supreme Court’s June ruling that declared Section 3 of the Defense of Marriage Act unconstitutional impacted marketers. While the decision sent […]](http://www.insightforums.com/wp-content/uploads/2013/07/fed-state-knot-2-200x110.png "Answers that Lead to More Questions: Untangling the DOMA Knot")
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Answers that Lead to More Questions: Untangling the DOMA Knot
Posted July 17, 2013Last week I looked into the ways that the Supreme Court’s June ruling that declared Section 3 of the Defense of Marriage Act unconstitutional impacted marketers. While the decision sent […] -
![Digital Content Consumers Demand Second-Hand Marketplaces Back in the days of albums and VCRs, it was easy to share music and movies and simple to “regift” from your library of […]](http://www.insightforums.com/wp-content/uploads/2013/07/Digital-Downloads-200x110.png "How do you Wrap a Digital Gift?")
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How do you Wrap a Digital Gift?
Posted July 15, 2013Digital Content Consumers Demand Second-Hand Marketplaces Back in the days of albums and VCRs, it was easy to share music and movies and simple to “regift” from your library of […] -
![June’s Supreme Court ruling on the Defense of Marriage Act (DOMA) has left many businesses, health insurers and marketers scrambling to define what, exactly, has changed for them. Because the […]](http://www.insightforums.com/wp-content/uploads/2013/07/DOMA-banner1-200x110.png "What does the DOMA decision mean to marketers?")
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What does the DOMA decision mean to marketers?
Posted July 10, 2013June’s Supreme Court ruling on the Defense of Marriage Act (DOMA) has left many businesses, health insurers and marketers scrambling to define what, exactly, has changed for them. Because the […] -
![Statistics vary by industry but the conventional marketing wisdom is that attracting a new customer can cost about 7 times as much as holding on to an existing one. When […]](http://www.insightforums.com/wp-content/uploads/2013/06/discussion-200x110.jpg "Holding On: How Health Insurers Can Improve Customer Retention and Loyalty")
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Holding On: How Health Insurers Can Improve Customer Retention and Loyalty
Posted July 1, 2013Statistics vary by industry but the conventional marketing wisdom is that attracting a new customer can cost about 7 times as much as holding on to an existing one. When […] -
![The Financial Industry Regulatory Authority (FINRA) has sent Targeted Examination Letters to member firms regarding spot checks on their use of social media (see letter below). Financial institutions use social media […]](http://www.insightforums.com/wp-content/themes/ar2-d57c18d/images/empty_thumbnail.png "FINRA Spot-Check of Social Media Communications")
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FINRA Spot-Check of Social Media Communications
Posted June 25, 2013The Financial Industry Regulatory Authority (FINRA) has sent Targeted Examination Letters to member firms regarding spot checks on their use of social media (see letter below). Financial institutions use social media […]