Posts by Elizabeth Gooding
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Answers that Lead to More Questions: Untangling the DOMA Knot
Posted July 17, 2013Last week I looked into the ways that the Supreme Court’s June ruling that declared Section 3 of the Defense of Marriage Act unconstitutional impacted marketers. While the decision sent […] -
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How do you Wrap a Digital Gift?
Posted July 15, 2013Digital Content Consumers Demand Second-Hand Marketplaces Back in the days of albums and VCRs, it was easy to share music and movies and simple to “regift” from your library of […] -
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Holding On: How Health Insurers Can Improve Customer Retention and Loyalty
Posted July 1, 2013Statistics vary by industry but the conventional marketing wisdom is that attracting a new customer can cost about 7 times as much as holding on to an existing one. When […] -
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FINRA Spot-Check of Social Media Communications
Posted June 25, 2013The Financial Industry Regulatory Authority (FINRA) has sent Targeted Examination Letters to member firms regarding spot checks on their use of social media (see letter below). Financial institutions use social media […]