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"It is particularly meaningful to us at Fidelity to receive an award based on customer advocacy, since we strive to put the customer first in everything we do."

Shari Gershenfeld, SVP, Product Development, Fidelity Personal Investments

The Insight Award for Customer Advocacy in Financial Services

First presented in 2006, the Insight Award program honors financial communications initiatives that empower customers to make fully informed choices and successful purchase decisions. The judging criteria focus primarily on clarity and transparency, and initiatives encompassing all media types (print, Web, video, etc.) and geographies are welcome.

Press Releases

John Hancock’s “EZ Route” Post-Enrollment Education Program Wins 2008 Insight Award for Customer Advocacy in Financial Services

Sallie Mae ‘Mission Possible’ Campaign Wins 2007 Insight Award for Customer Advocacy (64k pdf)

Art Plus Technology sponsored competition gives top marks for Fidelity Income Management Account Statement (23k pdf)

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