Agenda – Healthcare Communications Forum

November 5, 2007 / The Conference Center at Harvard Medical
See session videos here

Morning Sessions

8:30 - 9:00

Registration, Breakfast & Networking

9:00 - 9:10

Video Play-In: A Brief History of Medicine (courtesy ScribeMedia.org, from Health 2.0 Conference)

Welcome & Opening Remarks

Steve Weissman, Director, Insight Forums; Senior Analyst, Art Plus Technology

9:10 - 10:00

KEYNOTE PRESENTATION: How Clear Communications Support Quality Care and Patient Safety

Paul F. Levy, President & CEO, Beth Israel Deaconess Medical Center

10:15 - 11:15

Personalization, Privacy, Technology & Culture: Key Ingredients to Weigh & Balance (panel)

Moderator

Steve Weissman, Senior Analyst, Art Plus Technology

Panelists

Brian McKeen, Second Vice President for Compliance and Privacy Officer, AFLAC

Judy Roark-Mackey, Director of Marketing, Summit ElderCare

Christopher Nicholson, Director of Strategic Communications, Humana Inc.

Denise Miano, Chief Technology Officer, NEPS, LLC

11:30 - 12:30

Communications as an Agent of Change: Pitney Bowes Builds a "Culture of Health"

Dr. Brent J. Pawlecki, Corporate Medical Director, Pitney Bowes Inc.

Afternoon Sessions

12:30 - 1:30

Luncheon & Insight Award Presentation

Crowning the winner from among these finalists:

• Aetna’s Health Savings Account Online Video

• EMC’s “Driving Partnership in Health” initiative

• ForeSite Publishing’s “ForeWard” newsletter for clinical research sites and sponsors

• Health Dialog’s Web site “Health Crossroads”

• The National Institute on Aging’s booklet “Stay Safe in Cold Weather”

• Summit Eldercare’s 2008 Massachusetts PACE Calendar

• Wellpoint’s MyAnthem Lumenos and MyHealth @ Anthem online tools

1:30 - 2:30

Meeting the Technology Challenge: ROI, TCO & Other IT 'Gotchas' (panel)

Moderator

Elizabeth Gooding, President, Art Plus Technology

Panelists

Pete Ranft, Account Manager, Exstream Software

Mark Patton, Chief Operating Officer, Healthx

Robert Wickham, Senior Vice President for Operations and Strategy, NEPS, LLC

2:45 - 3:45

Courteous and Efficient Self-Service: Methods for Increasing Patient Satisfaction

Stephanie Monette, Senior Systems Analyst, St. Mary's Health Plans

4:00 - 4:45

Brand Design for Health Care Business Advantage: Communications as a Strategic Lever

David Miller: Partner & Director of Brand Strategy, STOKE

4:45 - 5:00

Prize Drawings & Closing Remarks