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![Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […]](http://www.insightforums.com/wp-content/uploads/2015/02/Measure-twice-200x110.png "Measure Twice to Market Once")
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Measure Twice to Market Once
Posted January 10, 2019Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […] -
![Recently I’ve been getting a lot of calls from companies concerned about yet another impending hike in postal rates. The natural reaction to every USPS increase is for companies to […]](http://www.insightforums.com/wp-content/uploads/2015/03/Governance-first-200x110.png "Don’t Ignore Business Communications Governance")
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Don’t Ignore Business Communications Governance
Posted September 29, 2018Recently I’ve been getting a lot of calls from companies concerned about yet another impending hike in postal rates. The natural reaction to every USPS increase is for companies to […] -
![Interesting post on “Creativity in a Constrained World” from Ben Malbon following the Firestarters NYC event where he spoke to to Adam Morgan and Mark Barden, authors of A Beautiful Constraint. A […]](http://www.insightforums.com/wp-content/uploads/2017/04/Screen-Shot-2017-04-13-at-11.14.56-AM-200x110.png "Embracing Design Constraints")
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Embracing Design Constraints
Posted September 4, 2017Interesting post on “Creativity in a Constrained World” from Ben Malbon following the Firestarters NYC event where he spoke to to Adam Morgan and Mark Barden, authors of A Beautiful Constraint. A […] -
![I have been somewhat skeptical about the broad applicability of the Agile development methodology due to observation of a range of design and development projects within large financial services corporations […]](http://www.insightforums.com/wp-content/uploads/2018/02/Agile-word-cloud-200x110.png "Calling it Agile Doesn’t Make it Agile")
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Calling it Agile Doesn’t Make it Agile
Posted August 18, 2017I have been somewhat skeptical about the broad applicability of the Agile development methodology due to observation of a range of design and development projects within large financial services corporations […] -
![With the race to the bottom on price in its third consecutive year, insurance providers must reconsider their options for attracting and retaining their small business customers. With price off the […]](http://www.insightforums.com/wp-content/uploads/2016/08/open-sign-200x110.png "Insurers Give Small Businesses Some Love")
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Insurers Give Small Businesses Some Love
Posted January 11, 2017With the race to the bottom on price in its third consecutive year, insurance providers must reconsider their options for attracting and retaining their small business customers. With price off the […] -
![Advisors should know that affluent investors prefer face-to-face contact and phone calls to digital channels. According to research by John Hancock, three in ten (31 percent) of surveyed investors say […]](http://www.insightforums.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-18-at-1.02.29-PM-200x110.png "Affluent Investors Go Old School")
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Affluent Investors Go Old School
Posted July 19, 2016Advisors should know that affluent investors prefer face-to-face contact and phone calls to digital channels. According to research by John Hancock, three in ten (31 percent) of surveyed investors say […] -
![New research from The Customer Experience Exchange for Financial Services US details the balancing act many Financial Services Customer Experience executives are facing between “keeping it personal”with their customers and driving efficiencies for the organization through […]](http://www.insightforums.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-18-at-11.37.22-AM-200x110.png "Personalization versus Automation – FREE Research")
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Personalization versus Automation – FREE Research
Posted July 18, 2016New research from The Customer Experience Exchange for Financial Services US details the balancing act many Financial Services Customer Experience executives are facing between “keeping it personal”with their customers and driving efficiencies for the organization through […] -
![I recently read two articles from April that made me think about how the environmental changes described in both will impact us and how we can react and plan. The […]](http://www.insightforums.com/wp-content/uploads/2015/06/Storm-generational-planning-200x110.png "Print, Generational Perspective and the Perfect Storm")
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Print, Generational Perspective and the Perfect Storm
Posted June 1, 2016I recently read two articles from April that made me think about how the environmental changes described in both will impact us and how we can react and plan. The […] -
![Local literary hero Ralph Waldo Emerson is often quoted as saying “If you build a better mousetrap, the world will beat a path to your door.” I recently learned that that […]](http://www.insightforums.com/wp-content/uploads/2014/07/Participant-personal-experience-200x110.png "Building a Better 401(K) Mousetrap")
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Building a Better 401(K) Mousetrap
Posted July 23, 2014Local literary hero Ralph Waldo Emerson is often quoted as saying “If you build a better mousetrap, the world will beat a path to your door.” I recently learned that that […] -
![Over the past decade, assets held in Individual Retirement Accounts (IRAs) have increased steadily as a percentage of all U.S. retirement assets and now exceed those held in employer-sponsored retirement […]](http://www.insightforums.com/wp-content/uploads/2014/03/IRA-rollover-marketing-people-only-200x110.png "IRA Marketers – Victims of Success?")
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IRA Marketers – Victims of Success?
Posted March 10, 2014Over the past decade, assets held in Individual Retirement Accounts (IRAs) have increased steadily as a percentage of all U.S. retirement assets and now exceed those held in employer-sponsored retirement […]