Plain Language, In-Language, Personalized Healthcare Messaging

Change Healthcare Announces Internationalization of its Consumer Engagement, Cost Transparency Platform

healthcareChange Healthcare® recently launched a Spanish-language version of its flagship platform, Transparency Messenger™, and will expand into other languages as the market demands, says Clayton Nicholas, Change Healthcare’s vice president of strategy and marketing. “Change Healthcare is committed to supporting our health plan and self-insured employer clients in their efforts to engage their audiences in healthcare consumerism. To empower them to better serve their Spanish-speaking members and employees is extremely gratifying,” he said.

Based on a core philosophy of personalization, proactive outreach and sustainable engagement, Transparency Messenger™ addresses rising healthcare costs by helping consumers make value-based healthcare purchase decisions – decisions that weigh quality, cost and convenience. The platform utilizes proprietary data analysis to generate specific cost information, targeted savings opportunities and personalized messaging.

Transparency Messenger’s suite of products, each which can be delivered in multiple languages, includes:

  • Health Care University™ , an interactive and engaging benefits education program that utilizes videos, quizzes, games and gamification to educate users on the basics of health insurance and healthcare consumerism;
  • Ways to Save Alerts, which shop on the user’s behalf and proactively notify them of opportunities to save on their most common and recurring prescriptions, as well as medical, dental and vision purchases;
  • Targeted Engagement Campaigns, highly targeted educational messages and reminders that support client-specific health and wellness initiatives; and
  • Cost Lookup, a comprehensive search-based tool that enables users to look for a prescription, medical, dental or vision service and determine the price they would pay at a specific provider, based on their individual plan and network.

“As individuals are increasingly being called upon to bear greater responsibility for their health benefits and care, its vital that they’re armed with the information and tools they need to make informed decisions,” Nicholas said. “Transparency Messenger helps health plans and employers drive sustained engagement like no other solution on the market. It’s highly personalized approach supports healthcare cost containment for the individual, the plan sponsor and the industry as a whole.”

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About Change Healthcare
Change Healthcare Corporation ( launched in 2007 with a mission to engage consumers in obtaining personalized and actionable cost‐savings information that changes the way they purchase healthcare services. Built on a database of medical, dental and pharmacy claims from a national client base, Change Healthcare delivers substantial savings to health plan members and employers. With an average engagement rate of nearly 60 percent, the Company’s web‐ based solution, Transparency Messenger, is the only tool able to generate and proactively communicate immediate savings opportunities customized to the employee, their plan and local area.

SOURCE Change Healthcare