Health care marketers face significant challenges to developing clear brands. The clutter of messages about "quality," the barrage of "world-class" technology claims, and the proliferation of "Institute" names has resulted in a vast sea of sameness. Leading organizations in other industries - among them Starbucks, Target, Whole Foods, and Apple -- are using the principles of brand design as a strategic driver, and an effective platform for market differentiation. This session will provide insights into how brand design is being and can be used in the context of health care to create high-performance businesses.

Attend this session and you will learn:

• How brand design correlates to business performance
• How to measure the performance of your brand and compare it to your competitors'
• How to integrate brand design into your strategic planning and to organize brand design programs within your organization
• How to use brand design to shape your customers' perceptions

Presenter: David Miller, Partner & Director of Brand Strategy, STOKE