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Regence Educates their Customers
Posted May 2, 2013For many industries today, educating customers is a burning need. Healthcare is a key case in point. Following the passage of the landmark Affordable Care Act in 2010, healthcare firms […] -
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Does Health Care Need more Retail Experience?
Posted November 27, 2012Retail Clinics on the Rise Following the passage of the Affordable Care Act there has been a sharp rise in the number of retail clinics. Two basic reasons: More Insurance. […] -
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Harris Poll EquiTrend: Brand Equity will be Key to Consumers’ Health Insurer Selections
Posted May 17, 2012While public health care policy and the factors that influence consumer preference and purchasing decisions about health insurance are rapidly shifting, the 2012 Harris Poll EquiTrend ® (EQ) study finds that brand equity […] -
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Horizon BCBS Announces NJ Retail Center for Health Insurance Sales
Posted May 4, 2012First Health Insurance Retail Center Coming to New Jersey May 2, 2012 Finding answers to health insurance questions or getting assistance to purchase a health insurance plan that is right […] -
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Health Insurers Need BPM and Governance Plans in a Hurry.
Posted May 4, 2012According to a recent article from Successful Workplace, “winning health plans will be those that can create and sustain brand loyalty equivalent to some of the best retail companies in […] -
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Is Security of Private Health Data an IT issue or a Governance issue?
Posted March 23, 2012In 2009, 57 hard drives containing unencrypted private health data for more than 1 million people were stolen from a storage closet at a Blue Cross and Blue Shield of Tennessee facility in Chattanooga. Last week, BCBS agreed to pay $1.5 million and enter into a 450-day corrective action plan - on top of the $17 million they have already voluntarily invested in encrypting all "at-rest" data, investigating potential threats to data security and training employees.