customer experience Archive
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Healthcare engagement, Appointment Reminders and Google Now
Posted May 16, 2013Solutionreach and Google that Streamlines Patient Scheduling Solutionreach, a leader in patient engagement software for the healthcare industry, announced that their appointment reminders will now be available in Google Now. […] -
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Video, Banking and the Empowered Customer Paradox
Posted May 14, 2013“Today’s empowered consumers represent an interesting paradox: There have never been more ways to reach them, yet it’s never been harder to truly engage. “ That was the teaser line […] -
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Why Bank Customers want a more Seamless and Personalized Experience – and Why They Don’t
Posted May 9, 2013“Results show 69% of U.S. consumers would provide more private information in exchange for more personalized service, higher security against identity theft, and greater simplicity in managing their finances” according […] -
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Banking Industry Shows Steady Improvement in Customer Experience With Credit Unions and USAA Leading the Charge
Posted March 27, 2013Third Annual Temkin Experience Ratings Evaluates 246 Companies Across 19 Industries Based on a study of 10,000 U.S consumers, credit unions and USAA earned the top spots in the banking sector of the 2013 Temkin […] -
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USAA and American Express Tie for Best Customer Experience in Credit Card Industry
Posted March 25, 2013USAA and American Express earned the top spots in the credit card sector of the 2013 Temkin Experience Ratings. At the other end of the spectrum, HSBC was the lowest rated credit card issuer for the […] -
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Creating Continuous Customer Experiences
Posted December 6, 2012To create a continuous customer experience, your design framework must consider both the activities that the customer wants to perform from each touch-point and the overall customer experience. In the […] -
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Designing Multi-Channel “Activities” for Customers
Posted December 5, 2012In designing your customer experience framework, what features do you want available from each channel? As I said yesterday, it all starts with what the customer wants. If you listen […] -
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Multi-Channel Customer Experience… What’s that mean?
Posted December 4, 2012What’s in your multi-channel portfolio? If you ask the typical marketing manager this question they will likely be focused on direct mail, mobile, social and web as channels – most […]