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Free Research Download: Marketing To Millennials
Posted February 6, 2014comScore, Inc. has made its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know available for download (free.) The paper provides important context for understanding the media consumption habits […] -
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Deloitte Research: Gen Y Shows Interest in Vehicle Ownership
Posted January 21, 2014Gen Y consumers are showing a clear interest in vehicle ownership and have specific ideas of what they want in a car, according to Craig Giffi, vice chairman, Deloitte LLP, and […]