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  • Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […] 0

    Measure Twice to Market Once

    Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […]

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  • Over the past decade, assets held in Individual Retirement Accounts (IRAs) have increased steadily as a percentage of all U.S. retirement assets and now exceed those held in employer-sponsored retirement […] 1

    IRA Marketers – Victims of Success?

    Over the past decade, assets held in Individual Retirement Accounts (IRAs) have increased steadily as a percentage of all U.S. retirement assets and now exceed those held in employer-sponsored retirement […]

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