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![New Channel – Same Story According to a recent report by Frost & Sullivan, “From Mass Marketing to Social Marketing”, social media is helping businesses transform their one directional, push-marketing […]](http://www.insightforums.com/wp-content/uploads/2014/06/PRNewswire-Frost-Sullivan-Social-Media-Report-200x110.jpg "New Report on Social Media Marketing from Frost & Sullivan")
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New Report on Social Media Marketing from Frost & Sullivan
Posted June 26, 2014New Channel – Same Story According to a recent report by Frost & Sullivan, “From Mass Marketing to Social Marketing”, social media is helping businesses transform their one directional, push-marketing […] -
![[Note: I’m humming the theme to “The Producers” as I write this blog.] After a long hiatus brought on by the financial melt-down and several years of artificially suppressed interest […]](http://www.insightforums.com/wp-content/uploads/2014/03/springtime-in-Oregon-200x110.jpg "It’s Springtime for Marketing and Annuities")
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It’s Springtime for Marketing and Annuities
Posted March 4, 2014[Note: I’m humming the theme to “The Producers” as I write this blog.] After a long hiatus brought on by the financial melt-down and several years of artificially suppressed interest […] -
![Yesterday we reviewed a series of questions that help move a communications strategy from Ready, Fire, Aim to Ready, Aim, Fire. Once you’re ready to start planning campaigns using various […]](http://www.insightforums.com/wp-content/uploads/2013/09/What-to-do-200x110.jpg "Communications Strategy – Visualizing Campaigns")
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Communications Strategy – Visualizing Campaigns
Posted September 25, 2013Yesterday we reviewed a series of questions that help move a communications strategy from Ready, Fire, Aim to Ready, Aim, Fire. Once you’re ready to start planning campaigns using various […] -
![Many businesses have a shotgun approach to marketing communications strategy: Fire lots of messages at the audience, and see what finds its mark. And, while this approach might net some […]](http://www.insightforums.com/wp-content/uploads/2013/09/Shotgun-marketing-200x110.png "A Communication Strategy Starts with Questions")
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A Communication Strategy Starts with Questions
Posted September 24, 2013Many businesses have a shotgun approach to marketing communications strategy: Fire lots of messages at the audience, and see what finds its mark. And, while this approach might net some […] -
![In a distinct departure from the typical marketing tactics of residential real estate brokerages, Baird & Warner has launched a Pandora Internet Radio advertising campaign with four radio spots. Two ads […]](http://www.insightforums.com/wp-content/uploads/2013/09/Pandora-200x110.jpg "Real Estate Opens Pandora’s Box")
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Real Estate Opens Pandora’s Box
Posted September 18, 2013In a distinct departure from the typical marketing tactics of residential real estate brokerages, Baird & Warner has launched a Pandora Internet Radio advertising campaign with four radio spots. Two ads […] -
![June’s Supreme Court ruling on the Defense of Marriage Act (DOMA) has left many businesses, health insurers and marketers scrambling to define what, exactly, has changed for them. Because the […]](http://www.insightforums.com/wp-content/uploads/2013/07/DOMA-banner1-200x110.png "What does the DOMA decision mean to marketers?")
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What does the DOMA decision mean to marketers?
Posted July 10, 2013June’s Supreme Court ruling on the Defense of Marriage Act (DOMA) has left many businesses, health insurers and marketers scrambling to define what, exactly, has changed for them. Because the […] -
![You know that sleazy car salesman who wouldn’t leave you alone the last time you stepped onto a car lot? You recognize the guy — he was the close-talker who […]](http://www.insightforums.com/wp-content/uploads/2013/06/ostrich-200x110.jpg "How to Educate Your Customers (and Win Fans for Life)")
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How to Educate Your Customers (and Win Fans for Life)
Posted June 11, 2013You know that sleazy car salesman who wouldn’t leave you alone the last time you stepped onto a car lot? You recognize the guy — he was the close-talker who […] -
![“Results show 69% of U.S. consumers would provide more private information in exchange for more personalized service, higher security against identity theft, and greater simplicity in managing their finances” according […]](http://www.insightforums.com/wp-content/uploads/2013/05/Cisco-banking-infographic--200x110.jpg "Why Bank Customers want a more Seamless and Personalized Experience – and Why They Don’t")
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Why Bank Customers want a more Seamless and Personalized Experience – and Why They Don’t
Posted May 9, 2013“Results show 69% of U.S. consumers would provide more private information in exchange for more personalized service, higher security against identity theft, and greater simplicity in managing their finances” according […] -
![Do you remember vinyl? What about cassettes? I spent many happy days in my youth building up my record collection. And I enjoyed making compilation tapes too. All of this is now […]](http://www.insightforums.com/wp-content/uploads/2013/04/His-Masters-Voiceimages-3-200x110.jpg "Why selling print will be the death of printing companies")
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Why selling print will be the death of printing companies
Posted April 8, 2013Do you remember vinyl? What about cassettes? I spent many happy days in my youth building up my record collection. And I enjoyed making compilation tapes too. All of this is now […] -
![Pershing Offers Advisors Strategies to Improve Their Business Practices and Client Relationships Pershing LLC, a BNY Mellon company, released a new guidebook today that offers advisors the strategic framework to […]](http://www.insightforums.com/wp-content/uploads/2013/04/Pershing-images-3-200x110.jpg "Free “Advisor’s Guide to Becoming a Stronger Wealth Manager” Available Now")
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Free “Advisor’s Guide to Becoming a Stronger Wealth Manager” Available Now
Posted April 5, 2013Pershing Offers Advisors Strategies to Improve Their Business Practices and Client Relationships Pershing LLC, a BNY Mellon company, released a new guidebook today that offers advisors the strategic framework to […]