Marketing Archive
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It’s Springtime for Marketing and Annuities
Posted March 4, 2014[Note: I’m humming the theme to “The Producers” as I write this blog.] After a long hiatus brought on by the financial melt-down and several years of artificially suppressed interest […] -
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Communications Strategy – Visualizing Campaigns
Posted September 25, 2013Yesterday we reviewed a series of questions that help move a communications strategy from Ready, Fire, Aim to Ready, Aim, Fire. Once you’re ready to start planning campaigns using various […] -
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A Communication Strategy Starts with Questions
Posted September 24, 2013Many businesses have a shotgun approach to marketing communications strategy: Fire lots of messages at the audience, and see what finds its mark. And, while this approach might net some […] -
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Real Estate Opens Pandora’s Box
Posted September 18, 2013In a distinct departure from the typical marketing tactics of residential real estate brokerages, Baird & Warner has launched a Pandora Internet Radio advertising campaign with four radio spots. Two ads […] -
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Why Bank Customers want a more Seamless and Personalized Experience – and Why They Don’t
Posted May 9, 2013“Results show 69% of U.S. consumers would provide more private information in exchange for more personalized service, higher security against identity theft, and greater simplicity in managing their finances” according […] -
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Why selling print will be the death of printing companies
Posted April 8, 2013Do you remember vinyl? What about cassettes? I spent many happy days in my youth building up my record collection. And I enjoyed making compilation tapes too. All of this is now […] -
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Free “Advisor’s Guide to Becoming a Stronger Wealth Manager” Available Now
Posted April 5, 2013Pershing Offers Advisors Strategies to Improve Their Business Practices and Client Relationships Pershing LLC, a BNY Mellon company, released a new guidebook today that offers advisors the strategic framework to […]