The sheer number of marketing channels available today can make your head spin. From old-school techniques like yellow page ads, direct mail, and radio spots to the relative new kids […]
Change Healthcare Announces Internationalization of its Consumer Engagement, Cost Transparency Platform Change Healthcare® recently launched a Spanish-language version of its flagship platform, Transparency Messenger™, and will expand into other languages as […]
Earlier this week, American Express and Twitter announced a partnership (similar to Amex’ existing deal with FourSquare) that will allow the company to leverage social media mining to push relevent offers to customers […]