Elizabeth Gooding
President
Elizabeth Gooding is president of Insight Forums, an analyst and consulting firm that establishes business communities for communications professionals in highly-regulated industries.
Previously, she founded Art Plus Technology and established the firm as a premier provider of communication strategy, design, and development services for the financial services industry. Her experience includes information and process design, technology assessment, RFP development and outsourcing evaluations. Ms. Gooding was the editor of e.bill magazine until 2002 and has written for a wide variety of industry publications on process design, cross-channel branding, electronic presentment, content management and technology convergence.
Ms. Gooding has helped CIGNA (now Prudential Financial), Fidelity Investments and T. Rowe Price, among others, to streamline their business process, improve customer retention, and maximize new opportunities for document design, print and Internet technology.
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