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![Many businesses have a shotgun approach to marketing communications strategy: Fire lots of messages at the audience, and see what finds its mark. And, while this approach might net some […]](https://www.insightforums.com/wp-content/uploads/2013/09/Shotgun-marketing-200x110.png "A Communication Strategy Starts with Questions")
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A Communication Strategy Starts with Questions
Posted September 24, 2013Many businesses have a shotgun approach to marketing communications strategy: Fire lots of messages at the audience, and see what finds its mark. And, while this approach might net some […] -
![Once upon a time it was a big deal if a printer could say that they provided online services. Typically that meant a direct mailer who could also do email […]](https://www.insightforums.com/wp-content/uploads/2013/09/dreamstimemedium_15847743-200x110.jpg "“We Provide Online Services” is Not Enough")
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“We Provide Online Services” is Not Enough
Posted September 3, 2013Once upon a time it was a big deal if a printer could say that they provided online services. Typically that meant a direct mailer who could also do email […] -
![Last week I looked into the ways that the Supreme Court’s June ruling that declared Section 3 of the Defense of Marriage Act unconstitutional impacted marketers. While the decision sent […]](https://www.insightforums.com/wp-content/uploads/2013/07/fed-state-knot-2-200x110.png "Answers that Lead to More Questions: Untangling the DOMA Knot")
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Answers that Lead to More Questions: Untangling the DOMA Knot
Posted July 17, 2013Last week I looked into the ways that the Supreme Court’s June ruling that declared Section 3 of the Defense of Marriage Act unconstitutional impacted marketers. While the decision sent […] -
![June’s Supreme Court ruling on the Defense of Marriage Act (DOMA) has left many businesses, health insurers and marketers scrambling to define what, exactly, has changed for them. Because the […]](https://www.insightforums.com/wp-content/uploads/2013/07/DOMA-banner1-200x110.png "What does the DOMA decision mean to marketers?")
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What does the DOMA decision mean to marketers?
Posted July 10, 2013June’s Supreme Court ruling on the Defense of Marriage Act (DOMA) has left many businesses, health insurers and marketers scrambling to define what, exactly, has changed for them. Because the […] -
![You can hardly read any business journal without seeing something on the use of “Big Data.” This brought me to the question, what is “Big Data” really? Naturally I checked […]](https://www.insightforums.com/wp-content/uploads/2013/07/data-dump-200x110.png "Big Data, Healthcare and Common Sense")
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Big Data, Healthcare and Common Sense
Posted July 8, 2013You can hardly read any business journal without seeing something on the use of “Big Data.” This brought me to the question, what is “Big Data” really? Naturally I checked […] -
![Statistics vary by industry but the conventional marketing wisdom is that attracting a new customer can cost about 7 times as much as holding on to an existing one. When […]](https://www.insightforums.com/wp-content/uploads/2013/06/discussion-200x110.jpg "Holding On: How Health Insurers Can Improve Customer Retention and Loyalty")
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Holding On: How Health Insurers Can Improve Customer Retention and Loyalty
Posted July 1, 2013Statistics vary by industry but the conventional marketing wisdom is that attracting a new customer can cost about 7 times as much as holding on to an existing one. When […] -
![“Time keeps on slippin’, slippin’, slippin’ into the future…” From “Fly Like An Eagle” by the Steve Miller Band Well, yes, of course we are perpetually moving one direction across […]](https://www.insightforums.com/wp-content/uploads/2013/06/steve-miller-200x110.jpg "Plan for Change and Fly Like an Eagle")
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Plan for Change and Fly Like an Eagle
Posted June 24, 2013“Time keeps on slippin’, slippin’, slippin’ into the future…” From “Fly Like An Eagle” by the Steve Miller Band Well, yes, of course we are perpetually moving one direction across […] -
![Banking customers today, are increasingly aware that they have a choice. A choice between banks – and even non-bank entities – that can help them manage their money or conduct […]](https://www.insightforums.com/wp-content/uploads/2013/03/bank-200-110.png "Banking on Social Media: How Social Media and Video Can Help with Onboarding Programs")
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Banking on Social Media: How Social Media and Video Can Help with Onboarding Programs
Posted June 18, 2013Banking customers today, are increasingly aware that they have a choice. A choice between banks – and even non-bank entities – that can help them manage their money or conduct […] -
![Healthcare providers large and small are looking for cost-effective ways to market to the new cost-sensitive consumer. Adding video to your website is a great inbound marketing tactic that works […]](https://www.insightforums.com/wp-content/uploads/2013/06/dog-distracted-by-squirrel--200x110.jpg "How to Create Video Content That Will Boost Traffic and Win Patients")
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How to Create Video Content That Will Boost Traffic and Win Patients
Posted June 12, 2013Healthcare providers large and small are looking for cost-effective ways to market to the new cost-sensitive consumer. Adding video to your website is a great inbound marketing tactic that works […] -
![You know that sleazy car salesman who wouldn’t leave you alone the last time you stepped onto a car lot? You recognize the guy — he was the close-talker who […]](https://www.insightforums.com/wp-content/uploads/2013/06/ostrich-200x110.jpg "How to Educate Your Customers (and Win Fans for Life)")
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How to Educate Your Customers (and Win Fans for Life)
Posted June 11, 2013You know that sleazy car salesman who wouldn’t leave you alone the last time you stepped onto a car lot? You recognize the guy — he was the close-talker who […]