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Durbin Amendment not slowing Debit Card Marketing
Posted April 1, 2013Consumer preference for debit leads to increased Direct Mail Marketing With debit card usage on the rise, new findings from Mintel Comperemedia show that banks are following suit—sending more direct […] -
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The Multi-channel Prom Proposal
Posted March 12, 2013Friday night, Christina, a local high school student found Prom: Yes? No? written colorfully in the fresh snow outside of her friend’s house. She also received a hand-written note (the full contents […] -
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Transpromo: Why Not You? Why Not Now?
Posted May 17, 2012Back in 2009 and 2010, I wrote extensively about “transpromo” for a mid-size production company. In various articles and blog posts, the point was this: “If you are mailing ‘transactional’ […]