healthcare Archive
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Financial, Healthcare Firms Recognized for UX Innovations
Posted January 23, 2018Corporate Insight Names 2017 Monitor Award Winners, Outlining Digital Trends and Best Practices in Financial Services and Healthcare Jan. 23, 2018 — Corporate Insight announced the winners of its 2017 Monitor Awards, […] -
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Answers that Lead to More Questions: Untangling the DOMA Knot
Posted July 17, 2013Last week I looked into the ways that the Supreme Court’s June ruling that declared Section 3 of the Defense of Marriage Act unconstitutional impacted marketers. While the decision sent […] -
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Big Data, Healthcare and Common Sense
Posted July 8, 2013You can hardly read any business journal without seeing something on the use of “Big Data.” This brought me to the question, what is “Big Data” really? Naturally I checked […] -
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Holding On: How Health Insurers Can Improve Customer Retention and Loyalty
Posted July 1, 2013Statistics vary by industry but the conventional marketing wisdom is that attracting a new customer can cost about 7 times as much as holding on to an existing one. When […] -
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How to Create Video Content That Will Boost Traffic and Win Patients
Posted June 12, 2013Healthcare providers large and small are looking for cost-effective ways to market to the new cost-sensitive consumer. Adding video to your website is a great inbound marketing tactic that works […] -
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Video Killed the Blogging Star: How Healthcare Can Use Video to Boost Engagement
Posted June 10, 2013“Video killed the radio star Video killed the radio star Pictures came and broke your heart We can’t rewind we’ve gone too far” Buggles – Video Killed the Radio […] -
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Healthcare engagement, Appointment Reminders and Google Now
Posted May 16, 2013Solutionreach and Google that Streamlines Patient Scheduling Solutionreach, a leader in patient engagement software for the healthcare industry, announced that their appointment reminders will now be available in Google Now. […] -
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Do 2014 ACA Changes Foreshadow Reduced Employer Coverage?
Posted May 15, 2013In April, the Robert Wood Johnson Foundation (RWJF) released a study highlighting declines in employer coverage across all states for which data was available. Only 56 percent of workers 18 […]