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  • Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […] 0

    Measure Twice to Market Once

    Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […]

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