Weekly Digest Archive
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![Recently I’ve been getting a lot of calls from companies concerned about yet another impending hike in postal rates. The natural reaction to every USPS increase is for companies to […]](https://www.insightforums.com/wp-content/uploads/2015/03/Governance-first-200x110.png "Don’t Ignore Business Communications Governance")
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Don’t Ignore Business Communications Governance
Posted September 29, 2018Recently I’ve been getting a lot of calls from companies concerned about yet another impending hike in postal rates. The natural reaction to every USPS increase is for companies to […] -
![Interesting post on “Creativity in a Constrained World” from Ben Malbon following the Firestarters NYC event where he spoke to to Adam Morgan and Mark Barden, authors of A Beautiful Constraint. A […]](https://www.insightforums.com/wp-content/uploads/2017/04/Screen-Shot-2017-04-13-at-11.14.56-AM-200x110.png "Embracing Design Constraints")
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Embracing Design Constraints
Posted September 4, 2017Interesting post on “Creativity in a Constrained World” from Ben Malbon following the Firestarters NYC event where he spoke to to Adam Morgan and Mark Barden, authors of A Beautiful Constraint. A […] -
![With the race to the bottom on price in its third consecutive year, insurance providers must reconsider their options for attracting and retaining their small business customers. With price off the […]](https://www.insightforums.com/wp-content/uploads/2016/08/open-sign-200x110.png "Insurers Give Small Businesses Some Love")
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Insurers Give Small Businesses Some Love
Posted January 11, 2017With the race to the bottom on price in its third consecutive year, insurance providers must reconsider their options for attracting and retaining their small business customers. With price off the […] -
![New research from The Customer Experience Exchange for Financial Services US details the balancing act many Financial Services Customer Experience executives are facing between “keeping it personal”with their customers and driving efficiencies for the organization through […]](https://www.insightforums.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-18-at-11.37.22-AM-200x110.png "Personalization versus Automation – FREE Research")
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Personalization versus Automation – FREE Research
Posted July 18, 2016New research from The Customer Experience Exchange for Financial Services US details the balancing act many Financial Services Customer Experience executives are facing between “keeping it personal”with their customers and driving efficiencies for the organization through […] -
![Yesterday, I discussed the need for having a governance policy in place for your company’s business communications. This policy plays a vital role in your organization, ensuring that all departments […]](https://www.insightforums.com/wp-content/uploads/2013/10/connections-abstract-200x110.png "Centralized Communication Authority: Getting Your Team On Board")
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Centralized Communication Authority: Getting Your Team On Board
Posted October 30, 2013Yesterday, I discussed the need for having a governance policy in place for your company’s business communications. This policy plays a vital role in your organization, ensuring that all departments […] -
![In my last post, I talked about designing a communication strategy to improve the efficiency of your organization’s document management. Now that you’ve come up with a strategy, you may […]](https://www.insightforums.com/wp-content/uploads/2013/10/find-plan-measure-200x110.png "Buying Business Communications Services")
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Buying Business Communications Services
Posted October 23, 2013In my last post, I talked about designing a communication strategy to improve the efficiency of your organization’s document management. Now that you’ve come up with a strategy, you may […] -
![EY, the global provider of assurance, tax, transaction and advisory services has posted a report stating that insurers are failing to engage with digital customers and that the insurance industry as […]](https://www.insightforums.com/wp-content/uploads/2013/10/dreamstimesmall_8059703-200x110.jpg "EY says “Insurers only Playing at the Digital Game”")
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EY says “Insurers only Playing at the Digital Game”
Posted October 22, 2013EY, the global provider of assurance, tax, transaction and advisory services has posted a report stating that insurers are failing to engage with digital customers and that the insurance industry as […] -
![Many businesses have a shotgun approach to marketing communications strategy: Fire lots of messages at the audience, and see what finds its mark. And, while this approach might net some […]](https://www.insightforums.com/wp-content/uploads/2013/09/Shotgun-marketing-200x110.png "A Communication Strategy Starts with Questions")
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A Communication Strategy Starts with Questions
Posted September 24, 2013Many businesses have a shotgun approach to marketing communications strategy: Fire lots of messages at the audience, and see what finds its mark. And, while this approach might net some […] -
![Once upon a time it was a big deal if a printer could say that they provided online services. Typically that meant a direct mailer who could also do email […]](https://www.insightforums.com/wp-content/uploads/2013/09/dreamstimemedium_15847743-200x110.jpg "“We Provide Online Services” is Not Enough")
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“We Provide Online Services” is Not Enough
Posted September 3, 2013Once upon a time it was a big deal if a printer could say that they provided online services. Typically that meant a direct mailer who could also do email […] -
![The social web is all the rage these days, and many marketers are jumping onboard. According to an infographic by MDG Advertising, 76% of businesses are using social networking, and […]](https://www.insightforums.com/wp-content/uploads/2013/08/Social-Media-Ruler-200x110.png "Social Media ROI: Untangling Intangibles")
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Social Media ROI: Untangling Intangibles
Posted August 22, 2013The social web is all the rage these days, and many marketers are jumping onboard. According to an infographic by MDG Advertising, 76% of businesses are using social networking, and […]