Advisors should know that affluent investors prefer face-to-face contact and phone calls to digital channels. According to research by John Hancock, three in ten (31 percent) of surveyed investors say more in-person interaction is the best solution, while less than one in five think that regular electronic updates about their account is the best way to improve client experience. Few believe that online self-service tools (11 percent) or regular updates on financial markets (five percent) would significantly improve their experience.
The findings were drawn from the second quarter 2016 John Hancock Investor Sentiment Survey, a quarterly poll of affluent investors. The survey measures investors’ feelings about the current economic climate and their evaluations of what represents a good or bad investment given the current environment. The poll also asks consumers about their confidence in reaching key financial goals and likelihood of purchasing financial products and services.
Nearly three-fourths of investors (73 percent) say that they consider themselves to be partnering with their advisor in exploring options and making the final decisions on their portfolios. Only one in five (18 percent) say they accept what their advisor recommends.
John Hancock’s Investor Sentiment Survey is a quarterly poll of affluent investors conducted by independent research firm Greenwald & Associates.
For more information on the survey, contact Beth McGoldrick, (617) 663-4751, bmcgoldrick@jhancock.com
Elizabeth Gooding is the editor of the Insight Forums blog and president of Gooding Communications Group www.GoodComm.net
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