New York Life Retirement Plan Services – Industry Awards for Communications

New York Life Retirement Plan Services Wins Multiple Industry Awards in 2012

 WESTWOOD, Mass., Jan. 2, 2013 /PRNewswire/ — New York Life Retirement Plan Services, a leading retirement plan provider to U.S. corporations and unions, is pleased to announce it has won several recent industry awards for 401k and defined benefit plan education and communications.

In late October, the firm won a Mutual Fund Education Alliance (MFEA) Star award for its introduction and education kit for defined contribution plan participants in large plans. According to MFEA, New York Life’s participant enrollment and welcome guide used bright colors, visual graphics, a clean layout and straightforward language to communicate with participants. MFEA states that these materials are “really well done.” MFEA is a national trade association for mutual fund companies that offer funds direct, through supermarkets or through third parties and financial advisors.

New York Life Retirement Plan Services also was awarded an Honorable Mention by the Plan Sponsor Council of America (PSCA) Signature Awards in September, for a program created for Staples, Inc., helping increase young participant interaction with their retirement plan. The video game concept, called “Bite Club,” is designed to drive higher participation rates and financial literacy among Staples’ plan participants. According to PSCA, an organization providing its members with programs and services to help them better manage their company’s retirement plans, 64% of those who took action enrolled at a high enough rate to receive the full company 401k match. In presenting this award, PSCA stated: “This creative campaign aimed at a young audience is a key factor in helping employees embrace their retirement plans.”

Additionally, the firm received multiple platinum and gold awards in early November from the MarCom Awards, an international competition for marketing and communication professionals. New York Life won platinum awards for its website and design/web multi-media games and gold awards for its HR materials and for its new website,

“We are thrilled with the industry recognition we’ve received for our excellent work in communicating with plan sponsors and participants,” said Rachel Rice, managing director of marketing at New York Life Retirement Plan Services. “Our most important job is to help workers plan and prepare for retirement, and it’s gratifying to receive positive feedback on the efforts we’re making.”

About New York Life Retirement Plan Services
New York Life Retirement Plan Services offers bundled retirement plan solutions and defined contribution investment only products throughout the United States. New York Life Retirement Plan Services, a division of New York Life Investment Management LLC, administers more than $43 billion in bundled retirement plans as of September 30, 2012. With offices in Westwood, Massachusetts, Parsippany, New Jersey, and San Francisco, New York Life Retirement Plan Services is widely recognized for its leadership within the retirement plan industry.


SOURCE New York Life Retirement Plan Services

Elizabeth Gooding

Elizabeth Gooding is the editor of the Insight Forums blog and president of Gooding Communications Group

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