Real Estate Opens Pandora’s Box

PandoraIn a distinct departure from the typical marketing tactics of residential real estate brokerages, Baird & Warner has launched a Pandora Internet Radio advertising campaign with four radio spots. Two ads will focus on the favorable market conditions for homebuyers and sellers, and the other two will target listeners who may be interested in a career in real estate.

“When we launched our innovative brand leadership campaign in 2012, it was a major departure from the status quo in the real estate industry,” said Steve Baird, president and CEO of Baird & Warner, Chicagoland’s largest and most experienced independent real estate brokerage. “Our new series of ads have been seen across a variety of media throughout 2013, and these Pandora Internet radio spots are the next step in delivering the message through leading online and mobile channels.”

All four Pandora ads will rotate through October 14, targeting selected audiences. The messages reflect Baird & Warner’s focus on instilling confidence about the recovery in the real estate market, as well as educating consumers about the benefits of becoming a licensed REALTOR®.

The Baird & Warner brand leadership campaign has been seen throughout the Chicagoland area in 2013, appearing on CTA buses, billboards, online and print outlets with its new messages and imagery. The messages are a continuation of the highly successful 2012 campaign that was designed to change the traditional, self-promotional marketing tactics and move towards consumer-focused messaging.

Source: PR Newswire