Horizon BCBS Announces NJ Retail Center for Health Insurance Sales

First Health Insurance Retail Center Coming to New Jersey 

May 2, 2012 Finding answers to health insurance questions or getting assistance to purchase a health insurance plan that is right for your family will get a little easier for residents in the area of Moorestown, New Jersey.

Horizon Blue Cross Blue Shield of New Jersey announced this week that it has signed a lease for a retail center in the East Gate Square Shopping Center on Route 38 in Moorestown. Visitors to the first of its kind retail center in the state will be able to walk in and get the latest information on health and wellness and have health insurance questions answered by specially-trained staff. The facility is slated to open over the summer.

“We are responding to the dynamic changes in health care by helping our customers, and potential customers, gain a better understanding about their health insurance benefits,” said Horizon BCBSNJ Chairman and CEO, Robert A. Marino. “As consumers are taking on greater responsibility for choosing and financing their health insurance, we want to provide them with a positive and personalized experience to help them make more informed decisions.”

Horizon BCBSNJ’s retail center will be staffed by specially-trained personnel to help customers with their health insurance needs, direct them to resources for maintaining a healthy lifestyle and assist them in purchasing health insurance products and services. The facility will be equipped with private meeting rooms, interactive work stations for benefits and claims information, and a children’s entertainment center.

“As the largest health insurer in New Jersey, our members are accustomed to our presence in communities across the state and this is just another example of what sets us apart from our competitors,” said Joseph Albano, Vice President of Consumer and Senior markets for Horizon BCBSNJ. “Consumers purchase health insurance for financial protection and peace of mind and this will be a way for us to provide personalized, one-on-one attention, while greatly enhancing their experience with us.  The center also gives us the opportunity to hold on-site events and present information on good health management.”

The new facility is just a few miles from Horizon BCBSNJ’s South Jersey headquarters in Mt. Laurel. Visitors to the 4,500 square-foot facility will enjoy a warm, inviting atmosphere that celebrates New Jersey and Horizon BCBSNJ’s 80 years in the Garden State.

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services.  Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving more than 3.6 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton.

Source: Horizon BCBS of NJ

Elizabeth Gooding

Elizabeth Gooding is the editor of the Insight Forums blog and president of Gooding Communications Group

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About Elizabeth Gooding

Elizabeth Gooding is the editor of the Insight Forums blog and president of Gooding Communications Group